The participation of ten Brazilian companies specializing in components and machinery at the Simac Tanning Tech fair, held in Milan, Italy, between September 23rd and 25th, is expected to generate R24.8million(US4.64 million) in business, encompassing deals both finalized and outlined during the event. The national presence was supported by Brazilian Materials, a program promoting the internationalization of the sector maintained by the Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

Luiz Ribas Júnior, Assintecal’s International Market Manager, revealed that R4.76million(US890 thousand) in deals were closed in loco, along with 214 contacts established with international buyers, most of them from Europe. “We also had the participation of six companies certified by Origem Sustentável (Sustainable Origin), the world’s only sustainability certification aimed exclusively at companies in the footwear production chain, in a prominent space. The area had a large number of visits from international buyers who are looking for companies committed to ESG practices to serve demanding markets, especially in Europe,” says Ribas Júnior.

Qualified Visitation

According to the manager, during the days of the event, the Brazilian companies received a qualified visitation of buyers, designers, technologists, and managers from more than 50 countries. “The visitation at this edition was not as expressive as in previous events, but it was certainly much more focused on business. It was a very important fair for component companies, especially at a time of much uncertainty in the international market,” assesses Ribas Júnior.

The companies that participated in Simac, with the support of Brazilian Materials, were Smart Group, RBT, Primu’s Têxtil, RR Componentes, Dublauto, KS Solados, NBN, Michelon, BKS, and SystemHaus.

About Brazilian Materials

Brazilian manufacturers in the components sector interested in expanding their commercial relations with the foreign market have the opportunity to participate, along with 300 other companies, in the Brazilian Materials project, carried out by Assintecal, ApexBrasil, and Abrameq. The project aims to promote strong export performance and, consequently, boost the sector. The project offers tailored solutions for each level of internationalization, providing companies with access to commercial promotion, intelligence, training actions, and more. For further information, please contact us via email: relacionamento@assintecal.org.br.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out diverse commercial promotion actions aimed at boosting exports and enhancing the value of Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for Brazilian companies’ participation in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on sectors strategic to developing the competitiveness of Brazilian companies and the country.