The Peruvian fair is expected to generate R$11.3 million for Brazilian companies
The Peruvian fair Expo Detalles, which took place between August 6 and 8, in Lima, is expected to generate US$ 2.1 million for 21 Brazilian companies producing components for footwear and leather. This amount includes deals made on-site and those set up at the event. Participation was made possible with the support of Brazilian Materials, an export support program for the sector maintained by the Brazilian Association of Companies of Components for Leather, Footwear, and Artifacts (Assintecal) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil).
Luiz Ribas Júnior, International Market Manager at Assintecal, highlights that there were 378 contacts with importers, mostly from Latin America. “Of these contacts, 365 were new, which allowed companies to open new markets,” he celebrates. Immediate deals generated US$150 thousand. “Visitation this edition was greater and of higher quality than in previous editions. Exhibitors were very happy with the contacts made,” adds Ribas Júnior.
In addition to the business generated, the fair also featured a presentation of the Human research, materialized in more than a thousand products in the most recent edition of INSPIRAMAIS, in São Paulo/SP. The presentation was conducted by Marnei Carminatti, consultant for Assintecal’s Design and Research Center.
The fair
Peru’s only international fair, Expo Detalles presents innovations from exhibitors across Latin America in leather, components, chemical products, equipment, and machinery.
The following companies participated in the show, with the support of Brazilian Materials: BIQ, Boxflex, Brisa, Colorgraf, Corium, Couro Modas, Elastonordeste, Evanorte, IBK, JBS, JS Metais, Linhanyl, Maquetec, Polako, Polibox, Retma, Rodamatrizes, Romana, Twiltex, Usicon, and Zahonero.
About Brazilian Materials
Brazilian manufacturers in the components sector interested in expanding their commercial relations with the foreign market have the opportunity to participate, like 300 other companies, in the Brazilian Materials project, carried out by Assintecal, ApexBrasil, and Abrameq, which aims to promote good export performance and, consequently, good sector performance. The project offers solutions suitable for each level of internationalization, providing companies with commercial promotion, intelligence, training actions, among others. For more information, please contact: relacionamento@assintecal.org.br
About ApexBrasil
The Brazilian Export and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve these objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investments (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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